The Aurora Prize
100 LIVES
The challenge: To put Armenia on the “world map” of attractive destinations for investors, tourists and professionals while commemorating the 100th anniversary of the Armenian Genocide in the Ottoman Empire. To drive a shift in the Armenian people’s mentality from victimhood to survival and thriving.
The solution: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
PROJECT LEAD
DIGITAL STRATEGY
WRITER
EDITOR
“The Aurora Prize for Awakening Humanity is a global humanitarian award established to recognize modern day heroes and the exceptional impact their actions have made on preserving human life and advancing humanitarian causes in the face of adversity. On behalf of the survivors of the Armenian Genocide and in gratitude to their saviors, an Aurora Prize Laureate is honored each year between 2015 and 2023 (in remembrance of the eight years of the Armenian Genocide 1915-1923) with a US $1,000,000 award which gives the Laureate a unique opportunity to continue the cycle of giving and support the organizations that have inspired the humanitarian action.”
THE WOMAN
BEHIND THE PRIZE
Aurora, the inspirational woman behind the Prize
When we decided to create a global humanitarian Prize, we looked for inspiration at the stories of the survivors of the Armenian Genocide.
One story was particularly moving.
Aurora Mardiganian was a young girl who lived through horrors of the Genocide - forced to witness and experience terrible acts, but was then able to escape; making an epic journey to build a new life in America.
In the process, she inspired a popular book and film, raising millions of dollars of much needed humanitarian relief for Armenian orphans.
Throughout the 100 years since the Genocide began, her life has been the subject of many articles, broadcast stories, documentary and feature films, all ensuring her legend lives from generation to generation.
She died aged 93 in a Californian care home.
The Aurora Prize is a means of both showing gratitude for acts of humanity but also giving substantive help to those creating brighter tomorrows for people around the world. Just as Aurora Mardiganian did herself.
You can read more about her life story here.
Images courtesy of the Armenian Genocide Museum-Institute.
