Content Strategy
Websites Landing Pages Videos Blogs Email FAQs/Listicles/Infographics
Websites
Gali Health
The corporate website of a Silicon Valley-based health technology and precision medicine startup.
Aurora Humanitarian Initiative
The website of the Armenia-based non-profit Aurora Humanitarian Initiative that awards The Aurora Prize for Awakening Humanity.
Confidence CRO
The corporate website of a Silicon Valley-based clinical research organization.
Confidence CRO
Landing Pages
Change.org Impact Narrative
A landing page detailing the global impact of the Change.org platform.
Gali Health App
A landing page for paid ad campaigns that describes the Gali mobile application in detail.
Paid Media Landing Page
A landing page for potential petition starters coming to Change.org through paid Google and other online ads.
Gali Health on the App Store
The landing page for the Gali Health application in the Apple App Store, featuring app previews, description and reviews.
Footprints Research Program
A landing page for recruiting IBD patient participants for Gali Health’s genomic and microbiome sequencing research program.
Videos
Change.org 2022 Kick-off Video
A video highlighting the accomplishments of Change.org petition starters in 2021 and inspiring more people to start petitions in 2022.
Gali Features Overview Video
An overview of the Gali app features that uses screen captures and animations.
“Managing IBD on Your Own” Video Ad
An animated video ad that highlights specific features of the Gali app.
How Gali Works: Community Feature
A video deep dive into the Gali app’s community feed feature.
How Gali Works: In-App Chat
An in-depth look at the Gali app’s intelligent chat feature.
Gali Health Vision Video
Make it stand out
An animated video that outlines the current market, challenges, and the Gali Health solution by focusing on the experience of a prototypical IBD patient named Josh.
Blogs
You Can Create Change in 2022
An entry on the Change.org corporate blog on what to expect from the company in 2022.
How I Met Gali
The first entry in the corporate blog presents the company story as told by the founder and sets the stage for the brand narrative.
AI Minds and Human Bodies
A corporate thought leadership piece on how Gali Health believes AI can help patient communities tackle chronic diseases.
Change.org Email Experiment
An automatically generated email to a Change.org petition starter encouraging them to keep sharing the petition.
Gali Health Newsletter
A quarterly newsletter sent by Gali Health that includes a message from the CEO and showcases some of Gali’s original content.
Gali Registration Auto Response
An automatic “welcome” email sent to a new user who registers in the Gali app.
FAQs, listicles, infographics
Healthcare Market Trends
A visual representation of healthcare market trends that make the case for AI-powered personal health assistants.
Gali’s 11 Tips for Surviving COVID
A curated collection of tips crowdsourced from members of the Gali IBD community published on the Gali Health website.
Gali Health Help Center
A page in the Gali Health online resource center dedicated to answering the most frequently asked questions about the company.