UX Writing

New SAP Flow

Mobile view of new onboarding flow screens added to the start of the SAP flow for users creating petitions on Change.org as part of a growth shot.

SAP Entry Screen

A new landing screen added to the start of the SAP flow outlining Change.org’s value props.

Invite Team Functionality

A card calling petition starters to invite team members to collaborate with that appears on the starter dashboard.

Dashboard Card Experiment

A “tip of the day” card experiment that appears on a petition starter’s dashboard on Change.org.

Post an Update Copy Experiment

Updated copy for the “post an update” functionality encouraging petition starters to keep supporters updated on the petition’s progress.

Starter Dashboard Prompt Experiment

Make it stand out

Copy variations for banners displayed on the Change.org home and petition pages prompting petition starters to revisit their dashboards and driving meaningful actions.

Landing Pages

Change.org Impact Narrative

A landing page detailing the global impact of the Change.org platform.

Change.org Paid Landing Page

A landing page for potential petition starters coming to Change.org through paid Google and other online ads.

Gali Health App

A landing page for paid ad campaigns that describes the Gali mobile application in detail.

 

Homepages

Chage.org Homepage Redesign

A proposed wireframe for the redesign of the Change.org homepage.

Gali Health

The homepage of a Silicon Valley-based health technology and precision medicine startup.

Aurora Humanitarian Initiative

The homepage of the non-profit Aurora Humanitarian Initiative.

Brand Styleguides

Change.Org Brand Styleguide

A document outlining the Change.org brand values, personality, key product principles, and voice and tone guidelines.

Gali Heath Brand Styleguide

A document outlining the Gali Health company overview, mission and vision statements, tagline, and brand personality.

 

 Email

Change.org Email Experiment

An automatically generated email to a Change.org petition starter encouraging them to keep sharing the petition.

Gali Registration Auto Response

An automatic “welcome” email sent to a new user who registers in the Gali app.

 Glossary

Change.org Glossary

A glossary of the most common user-facing terms that appear on Change.org with definitions, recommended synonyms, user research notes, suggestions on proper use, and reading level data.