About Me
15+ years of experience in content design and strategy
Passionate about helping brands create content that equips and empowers their audiences to solve problems and change the world (even if just their own!)
Mission and data-driven, with a focus on balancing conversion-driving calls to action with learning moments and editorial storytelling.
Proven track record of leveraging human-centered design to create and scale usable, useful, and delightful user experiences for startups and established organizations.
I’m a full-stack content designer and strategist with an editorial background and over 15 years of experience developing and implementing holistic, content-driven campaigns focused on user experience, acquisition, and engagement.
I am skilled at creating content in various formats: UX/UI/microcopy, web, email, social, blogs, articles, guides, SEO, and multimedia content marketing assets.
I am most passionate about helping organizations and companies find the right words to have productive conversations with their audiences. My background in journalism means I take an audience-first approach: I believe UX copy should be clear, concise, and delightful, and that a story is only worth telling if there’s something to be learned from it.
For over 20 years, I’ve been trotting the globe as a storyteller, content designer, and strategist for media outlets, non-profits, and B2C technology companies. I speak many languages and thrive working with international teams on creative projects. I am extremely well organized and skilled at leading teams of writers, designers, product managers, and developers coming together to create experiences that solve user problems, connect communities and inspire hope for a better future. I’ve never missed a deadline.
Check out my resume to learn more about my experience, and please get in touch.
My superpowers
A global, cross-cultural perspective
Empathetic writing with an audience-first approach
Stakeholder and project management
Building systems and workflows