Hi! I am Anna —a mission-driven content designer and UX strategist who came to product from the newsroom. For over a decade, I've worked at the intersection of editorial craft and strategic thinking, most recently leading content design at a fertility and hormonal health platform. My work on UX improvements, content strategy for new features, and AI-driven personalization has led to double-digit lifts in engagement and conversions and generated millions in incremental revenue.

I own user journeys, AI-powered experiences, and product design cycles end to end, from research and discovery to information architecture, UX and conversational copy, prototyping, shipping, and iterating. I partner closely with designers, product managers, and engineers, and lean on UXR, data, and in-product experimentation to finesse language, define content models and strategy, and drive cross-functional alignment to get the experience right.

I'm a writer at heart who thinks in systems, and an AI enthusiast with a stubborn eye for precision, taste, inclusivity, and accessibility. I'm energized by designing for behavior change while respecting people's autonomy, and by shaping product vision from the content layer up. I'm passionate about equipping and empowering people through words, with empathy.