Hi! I am Anna — a mission-driven content designer and UX strategist with an editorial background and over 10 years of experience advocating for user experience and collaborating cross-functionally to support business goals and prove design ROI.
I’m an AI enthusiast with a discerning eye for precision, taste, inclusivity, and accessibility, skilled at helping users solve problems through copy and conversational design, prompt engineering, content modeling, and scaling content design systems and workflows.
I have extensive experience partnering with product designers, product managers, and engineers while leveraging data analysis, UXR, prototyping, and in-product experimentation to finesse language, define content strategy, and drive cross-functional alignment.
I am energized by systems thinking, owning end-to-end user journeys, designing for behavior change while respecting autonomy, and influencing product vision. I’m most passionate about equipping and empowering people through words, with empathy.
Experience highlights
The world’s largest petition platform for people-powered social change, using technology-driven petition and campaign tools to empower more than 475 million people in 196 countries to speak up on issues they care about.
THE CHALLENGE: To build Change.org’s content strategy and marketing engine from the ground up, attracting and empowering hundreds of millions of people to take deeper civic action.
Gali Health
A San Francisco-based B2C health technology and precision medicine company developing AI-based personalized medicine solutions for people with chronic conditions and a “Healthomes” platform for diagnostic and therapeutic discovery.
THE CHALLENGE: To create a brand presence, find a voice, establish a reputation, and grow a community of users and followers.
A global non-profit founded on behalf of Armenian Genocide survivors in gratitude to their saviors to bring awareness to modern-day selfless acts of heroism that save lives.
THE CHALLENGE: To put Armenia on the “world map” of attractive destinations for investors, tourists, and professionals while commemorating the 100th anniversary of the Armenian Genocide in the Ottoman Empire.