Hi! I am Anna — a mission-driven, human-centered content designer and UX strategist with an editorial background and over 10 years of experience collaborating cross-functionally to advocate for user experience while supporting business goals.
I’m an AI enthusiast with a discerning eye for precision, taste, inclusivity, and accessibility, skilled at helping users solve problems through copy and conversational design, prompt engineering, content modeling, and scaling content design systems and workflows.
I have extensive experience partnering with product designers, product managers, and engineers while leveraging data analysis, UXR, prototyping, and in-product experimentation to finesse language, define content strategy, and create alignment.
I am energized by systems thinking, owning end-to-end user journeys, and influencing product vision. I’m most passionate about equipping and empowering people through words, with empathy.
PROJECTS
The world’s largest petition platform for people-powered social change, using technology-driven petition and campaign tools to empower more than 475 million people in 196 countries to speak up on issues they care about.
THE CHALLENGE: To build Change.org’s content strategy and marketing engine from the ground up, attracting and empowering hundreds of millions of people to take deeper civic action.
Gali Health
A San Francisco-based B2C health technology and precision medicine company developing AI-based personalized medicine solutions for people with chronic conditions and a “Healthomes” platform for diagnostic and therapeutic discovery.
THE CHALLENGE: To create a brand presence, find a voice, establish a reputation, and grow a community of users and followers.
A global non-profit founded on behalf of Armenian Genocide survivors in gratitude to their saviors to bring awareness to modern-day selfless acts of heroism that save lives.
THE CHALLENGE: To put Armenia on the “world map” of attractive destinations for investors, tourists, and professionals while commemorating the 100th anniversary of the Armenian Genocide in the Ottoman Empire.