Content Marketing
Websites Landing Pages Videos Blogs Email Digital Ads One Pagers & White Papers Paid Media Press Releases Earned Media SEO
Websites
Gali Health
The corporate website of a Silicon Valley-based health technology and precision medicine startup.
Aurora Humanitarian Initiative
The website of the Armenia-based non-profit Aurora Humanitarian Initiative that awards The Aurora Prize for Awakening Humanity.
Confidence CRO
The corporate website of a Silicon Valley-based clinical research organization.
Confidence CRO
Landing Pages
Change.org Impact Narrative
A landing page detailing the global impact of the Change.org platform.
Gali Health App
A landing page for paid ad campaigns that describes the Gali mobile application in detail.
Paid Media Landing Page
A landing page for potential petition starters coming to Change.org through paid Google and other online ads.
Gali Health on the App Store
The landing page for the Gali Health application in the Apple App Store, featuring app previews, description and reviews.
Footprints Research Program
A landing page for recruiting IBD patient participants for Gali Health’s genomic and microbiome sequencing research program.
Videos
Change.org 2022 Kick-off Video
A video highlighting the accomplishments of Change.org petition starters in 2021 and inspiring more people to start petitions in 2022.
Gali Features Overview Video
An overview of the Gali app features that uses screen captures and animations.
“Managing IBD on Your Own” Video Ad
An animated video ad that highlights specific features of the Gali app.
How Gali Works: Community Feature
A video deep dive into the Gali app’s community feed feature.
How Gali Works: In-App Chat
An in-depth look at the Gali app’s intelligent chat feature.
Gali Health Vision Video
Make it stand out
An animated video that outlines the current market, challenges, and the Gali Health solution by focusing on the experience of a prototypical IBD patient named Josh.
Blogs
You Can Create Change in 2022
An entry on the Change.org corporate blog on what to expect from the company in 2022.
How I Met Gali
The first entry in the corporate blog presents the company story as told by the founder and sets the stage for the brand narrative.
AI Minds and Human Bodies
A corporate thought leadership piece on how Gali Health believes AI can help patient communities tackle chronic diseases.
Bringing Patients Into the Workflow
An editorial piece outlining Gali Health’s experience with involving patients in every stage of product design and development.
Treating You, Not Your Condition
A detailed explanation of Gali Health’s unique proposition: its precision medicine approach to IBD.
Change.org Email Experiment
An automatically generated email to a Change.org petition starter encouraging them to keep sharing the petition.
Gali Health Newsletter
A quarterly newsletter sent by Gali Health that includes a message from the CEO and showcases some of Gali’s original content.
Gali Registration Auto Response
An automatic “welcome” email sent to a new user who registers in the Gali app.
Digital Ads
Gali Health Paid Ads
A collection of social media, Google and App Store ads for the Gali mobile app, featuring creative assets and copywriting.
“Managing IBD on Your Own” Video Ad
A short animated video ad that highlights specific features of the Gali app.
“You Don’t Have to IBD Alone” Video Ad
A short animated video ad that tells the story of a newly diagnosed patient’s friendship with Gali.
One Pagers and White Papers
Gali Health One-Pager
A corporate one-pager used to present the company to potential investors at the seed fundraising stage.
Gali Health White Paper
A company white-paper published in the run-up to a planned ICO.
Paid Media
CCF Newsletter
A newsletter sent by the Greater LA Chapter of the CCF to its members announcing a partnership with Gali Health.
Cure Up Newsletter
A newsletter sent by CureUp.Org to its subscribers showcasing the Gali app.
Press Releases
Gali App Launch
A press release announcing the launch of the Gali mobile app distributed through the Healthcare and Technology corridors of BusinessWire.
Footprints Program Launch
A press release announcing the launch of the Gali IBD Footprints Program and calling for participants to join.
Earned Media
Everyday Health Article
An unsolicited Gali app review by renowned IBD patient advocate Natalie Hayden published on the Everyday Health website.
InflammatoryBowelDisease.Net Article
An unsolicited Gali app review by IBD patient advocate Amanda Osowski published on inflammatoryboweldisease.net.
IBD News Today Article
An article about the Gali app published on the IBD News Today website based on the Gali launch press release.
SEO
Gali Insights Landing Page
A corporate website landing page that explains a product feature, showcases content found in the app and leverages relevant keywords for search engine optimization.
Remembering How to “Be Sick”
A sample original article about living with IBD published on the Gali Health website.
Armenians Who Changed the World
A list of 100 most accomplished Armenian figures with a short bio for each, boosting search engine ranking for the 100 LIVES website.