PROJECTS
Aurora Humanitarian Initiative
A global non-profit founded on behalf of Armenian Genocide survivors to bring awareness to modern-day selfless acts of heroism that save lives.
THE CHALLENGE: To put Armenia on the “world map” of attractive destinations for investors, tourists and professionals while commemorating the 100th anniversary of the Armenian Genocide in the Ottoman Empire. To drive a shift in the Armenian people’s mentality from victimhood to survival and thriving.
Gali Health
A San Francisco-based health tech and precision medicine company developing AI-based personalized medicine solutions and a “Healthomes” Platform for diagnostic and therapeutic discovery.
THE CHALLENGE: To create a brand presence, find a voice, establish a reputation and grow a community of users and followers from scratch for a seed-round B2C health technology and precision medicine company.
An English-language analytical publication (print magazine and website) aimed at Russia watchers produced by the RIA Novosti News Agency - Russia's largest and most respected news agency at the time.
THE CHALLENGE: To improve Russia’s image in the eyes of Western Russia watchers, scholars, businessmen, and policy-makers by emphasizing honesty, transparency, and profound analysis.