Digital Marketing Projects
Websites and Landing Pages
Gali Health
Website
The corporate website of a Silicon Valley-based health technology and precision medicine startup.
Aurora Humanitarian Initiative
Website
The website of the non-profit Aurora Humanitarian Initiative that awards The Aurora Prize for Awakening Humanity.
100 LIVES
Website
Website launched by the Aurora Humanitarian Initiative to commemorate the centennial anniversary of the Armenian Genocide.
Confidence CRO
Website
The corporate website of a Silicon Valley-based clinical research organization.
Gali Health Footprints
Landing Page
A landing page for recruiting IBD patient participants for Gali Health’s genomic and microbiome sequencing research program.
Gali Health App
Landing Page
A landing page that describes the Gali mobile app in detail used as a destination for paid advertising campaigns.
Armenia & Armenians
Landing Page
A sub-page of the 100 LIVES project website featuring extensive information about the country and its people.
Gali Health App Store
Landing Page
The landing page for the Gali Health application in the Apple App Store, featuring app previews, description and reviews.
Digital Ads
Gali Health
Social, Google, Apple Ads
A collection of social media, Google and App Store ads for the Gali mobile app, featuring creative assets and copywriting
Gali Video Ad: Managing IBD on your own
Video
A short animated video ad that highlights specific features of the Gali app
Gali Video Ad - You don’t have to IBD alone
Video
A short animated video ad that tells the story of a newly diagnosed patient’s friendship with Gali
Paid Media
Crohn’s and Colitis
Foundation Newsletter
A newsletter sent by the Greater LA Chapter of the CCF to its members announcing a partnership with Gali Health.
Cure Up Newsletter
A newsletter sent by CureUp.Org to its subscribers showcasing the Gali app.
Earned Media
Everyday Health
Article
An unsolicited Gali app review by renowned IBD patient advocate Natalie Hayden published on the Everyday Health website.
InflammatoryBowelDisease.Net
Article
An unsolicited Gali app review by IBD patient advocate Amanda Osowski published on inflammatoryboweldisease.net.
IBD News Today
Article
An article about the Gali app published on the IBD News Today website after the Gali launch press release was distributed through BusinessWire.
Newsletters
Sample Newsletter 1
A quarterly newsletter sent by Gali Health that includes a message from the CEO and showcases some of Gali’s original content.
Sample Newsletter 2
A quarterly newsletter sent to the Gali IBD community highlighting major company and product updates.
Registration Auto Response
An automatic “welcome” email sent to a new user who registers in the Gali app.
SEO
Insights
Landing Page
A corporate website landing page that explains a product feature, showcases content found in the app and leverages relevant keywords for search engine optimization.
Article
Landing Page
Insight Article Landing Page
100 Armenians Who Changed the World
Website
A list of the 100 most accomplished Armenian figures in the history of humankind linked to a short bio for each, which boosted search engine rankings for the 100 LIVES website